Decoding The Human Psyche to Unleash Your Brand’s Potential

"Asking for objectivity and insight is one thing, getting it is another. Parkel Navigation has surgical like accuracy when getting to an understanding of the motivations behind a consumer response and has an alchemist-like mastery of incorporating all the learning and identifying the useful, potent insights. Bottom line is Parkel Navigation gets it, so you get it."

"Parkel Navigation has been a very important resource that my team has utilized over the past year as we have worked to craft the strategic direction for our brand, test advertising concepts and review a new packaging direction. Kirsty is an excellent moderator, she promotes interaction that generates a robust dialogue, is easily able to probe for details, and ensures that the discussion remains directed toward the top of interest. She has a wonderful manner about her that inspires confide nce and trust. Kirsty is our first coice as a moderator whenever we have consumer groups. Based on the consumer learnings that we have generated from our sessions, our brand is poised for growth."

"Parkel Navigation always helps us uncover the kind of insights we can use to move our clients' businesses. They are creative and relentless in their pursuit of the birlliant idea that can transform a market."

"Every time we work with Parkel Navigation, the research outcomes are invaluable. We come away with learnings in the most literal sense of the word. These are not research reports that are filed away; they are insights we carry forward and refernce daily - even months and years down the reaod. Kirsty is a masterful moderator. She not only engages respondents, but understands the heart of the businss issues we explore. I have a great deal of confidence that with Parkel Navigation, our research is always in good hands."

"Russ' ability to lead companies in shaping their brand identity is unparallelled. He is the very definition of an expert. Whether it is a startup trying to figure out its brand identity for the first time ro a well-established company attempting to reinvigorate an existing brand, Russ leads successfully and with ease."

"Parkel Navigation is always my first choice for any kind of qualitative pharmaceutical research. US and international projcets are always executed flawlessly. Parkel Navigation understands the strategic challenges we tackle and have the rare ability to explore the deeply personal human motivation sof physicans. As a moderator, Kirsty has a unique combination of skills, manner and techniques, that empower physicians to think creatively, behond the confines of data and facts. This kind of creative expolration is key to helping us craft dynamic brands and marketing strategies. With patient populations, Kirsty's expertiese is second to none. She is easily able to disarm respondents and set them at ease so they are able to discuss and explore very sensiteve issues about themseleves and theri conditions. Kirsty's passion for her craft is felt bay all. Watching her work is most enjoyable and extremely rewarding as there is always so much real insight delivered."