QUALITATIVE METHODOLOGIES
In-Person Groups / IDIs
Online Groups / IDIs
Ethnography
Digital / Smart Apps
Conflict Groups / Gang formats
Panels / Journals
Internal / KOL Roundtables
New Product Ideation / Usability Optimization
Navigation: Ideas / Ateliers
We are experts in multi-modal methodologies
OUR PROPRIETARY QUALITATIVE STRATEGY® METHODOLOGIES
KALEIDOSCOPE® POSITIONING
A kinetic combination of forensic investigation & game-changer, forward-looking and problem-solving. Our proprietary brand positioning methodology explores and defines current mental architecture while seeking to devise new paradigms, creative thoughts, and constructs that will define a whole new Field of Potentiality®.
Insights about what consumers think and how they behave today may not necessarily lead to dynamic solutions for tomorrow. Consumers don’t know what they don’t know. They can’t articulate needs or desires they have never contemplated in the current context. Kaleidoscope® provokes contemplative thought and analysis of future scenarios, inspiring dynamic new brand opportunities.
ETHNOGRAPHIC JOURNEYING
An intimate exploration of specified targets.
Observational journeying to dimensionalizing key hypotheses about the target, their behavior, and environment.
Evolved hypotheses are further enhanced and explored in provocative group ideation sessions with the same ethnography subjects.
CREATIVE INSPIRATION
We believe the process should be exciting for creative teams and a vehicle to inspire their work.
Therefore, in creative research, it’s crucial to understand the team’s, and importantly the creator’s hypotheses, as to how the creative, as a finished vehicle, is intended to work. Only if this is truly understood by researchers, can all components – the strategic idea, creative idea & execution idea – be optimally explored, assessed, and diagnostics for enhancements made.
TEAM INSPIRATION: RESULTS BEYOND RESEARCH
Aren’t we all tired of everyone that works at/for a client & brand saying they’re “working together” … “integrating” … but really being protective and unintentionally diluting a brand’s potential? Yeah, we are too.
That’s why our navigation vision and mission are simple: being neutral “idea partners” that inspire everyone and all disciplines (together) toward a common goal: navigating qualitative insights to create ideas that solve brand/client problems.
Idea starters include:
Brand Behavior Modeling®
Brand Navigation Brief®
Public Relations Springboard®
“Between the idea and the action
falls the shadow.”
- T.S. Eliot