The Power of Deeper Understanding
At Parkel Navigation, our mission is to help clients & agencies create stimulating brand/audience relationships. We are researchers, who are also strategists, and we use qualitative tools to navigate insights and develop ideas that challenge entrenched traditional patterns and old-school mental architecture.
We help clients navigate qualitative insights to develop ideas that challenge traditional patterns. Ideas that build deeper relationships on a mental, physical, emotional, and spiritual level. Ideas that become day-to-day audience experiences. Ideas that don’t just say, “We’re different”, but actually make a brand different.
Qualitative Strategy®
Why Qualitative Strategy®? Because we’re focused on exploring the consumer psyche and finding the keys to influencing it. We focus on providing forward-thinking solutions to problems, not just gauging how the audience is feeling today.
This is where qualitative science meets strategic expertise. Where clients and their agencies begin to understand, look and contemplate with a fresh perspective. Where creativity is unleashed. Where challenges are addressed & dynamic opportunities are born, ensuring insights are increasingly actionable and internally valuable.
INSIGHTS THAT INSPIRE AND TRANSFORM
We develop and implement a variety of brand services that leverage our proprietary Qualitative Strategy® to allow clients and their agencies to begin to understand, look and see with a fresh perspective.